My corporate shows are geared for adults, but nothing is offensive and if kids happen to be present they like the magic, too.
That being said, I have a different show that is family/kid focused. (My school show is called “The Pro-Kids Show”, and has been seen in over 1,000 schools.)
For family audiences, I have the same approach as Walt Disney, who said, “We don’t actually make films for children, but we make films that children can enjoy along with the parents.”
So, kids AND their parents have a blast at my show.